Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. In a brand licensing transaction, an artist, designer, trademark owner or celebrity (the "licensor") grants a license to a manufacturer or retailer (the "licensee") to manufacture and sell articles of merchandise which use the property that is the subject of the license, in exchange for a royalty from sales of those articles of merchandise. Typical licensed properties include artwork, characters, trademarks, celebrity names and likenesses, and book and movie titles. Licensed merchandise may include clothing, greeting cards, toys, games, housewares, jewellery, dinnerware, cosmetics and collectibles.
This report contains market size and forecasts of Brand Licensing in Global, including the following market information:
Global Brand Licensing Market Revenue, 2017-2022, 2023-2028, ($ millions)
Global top five companies in 2021 (%)
The global Brand Licensing market was valued at 283920 million in 2021 and is projected to reach US$ 376530 million by 2028, at a CAGR of 4.1% during the forecast period 2022-2028.
The U.S. Market is Estimated at $ Million in 2021, While China is Forecast to Reach $ Million by 2028.
Apparels Segment to Reach $ Million by 2028, with a % CAGR in next six years.
The global key manufacturers of Brand Licensing include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon (ViacomCBS), Major League Baseball and Learfield IMG College, etc. In 2021, the global top five players have a share approximately % in terms of revenue.
MARKET MONITOR GLOBAL, INC (MMG) has surveyed the Brand Licensing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Total Market by Segment:
Global Brand Licensing Market, by Type, 2017-2022, 2023-2028 ($ millions)
Global Brand Licensing Market Segment Percentages, by Type, 2021 (%)
Apparels
Toys
Accessories
Home Decoration
Software/Video Games
Food and Beverage
Others
Global Brand Licensing Market, by Application, 2017-2022, 2023-2028 ($ millions)
Global Brand Licensing Market Segment Percentages, by Application, 2021 (%)
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Global Brand Licensing Market, By Region and Country, 2017-2022, 2023-2028 ($ Millions)
Global Brand Licensing Market Segment Percentages, By Region and Country, 2021 (%)
North America
US
Canada
Mexico
Europe
Germany
France
U.K.
Italy
Russia
Nordic Countries
Benelux
Rest of Europe
Asia
China
Japan
South Korea
Southeast Asia
India
Rest of Asia
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
Turkey
Israel
Saudi Arabia
UAE
Rest of Middle East & Africa
Competitor Analysis
The report also provides analysis of leading market participants including:
Key companies Brand Licensing revenues in global market, 2017-2022 (estimated), ($ millions)
Key companies Brand Licensing revenues share in global market, 2021 (%)
Further, the report presents profiles of competitors in the market, key players include:
The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon (ViacomCBS)
Major League Baseball
Learfield IMG College
Sanrio
Sequential Brands Group
Hasbro
General Motors
National Basketball Association
Electrolux
National Football League
WarnerMedia
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE